Business strategy Assignment Example | Topics and Well Written Essays - 3000 words

Business strategy - Assignment Example Continuous upgradation of its fleet is another area of its core competency. Strategic analysis using PESTEL and Five Forces analysis suggests that Etihad operates in an attractive industry but the buying power of consumers is high due to high level of competition in the industry. However, because of their core strengths, the airline would be able to achieve its goals and mission. There is ample opportunity for growth and expansion and based on its differentiation strategy, Etihad would continue to grow. Etihad has the location advantage also but customer service is not difficult to replicate and hence, Etihad needs to pursue differentiation through the economic support of the emirate. Analysis of the business strategy helps ascertain the location of the organization within the industry environment. Strategy need not be based on rational planning or even conscious making decision assumptions (Mintzberg, 1987). Strategy can be formulated at three different levels – the corporate level, the business unit level and the functional or departmental level. This paper would analyse the business level and the functional level strategy adopted by Abu Dhabi based Etihad Airlines. Sustainable competitive advantage can be created and maintained either through market position or through core competencies (Leavy, 2003). The positioning approach can be evaluated through PESTEL analysis and the generic strategies which would reveal two dimensions of positioning – the industry attractiveness and the competitive strength. The strategic choice should be on how to leverage advantage amidst the competitive environment. The strategic choice should fit with the goals and objectives to gain competitive advantage (Allen & Helms, 2006). Porter asserts that there are three basic strategies and firms perform best by adopting one of them – cost leadership, differentiation and focus (Allen & Helms, 2006). To become an industry leader, the company must be competitive. While

Child Abuse Essay Example | Topics and Well Written Essays - 1500 words

Child Abuse - Essay Example More importantly, the involvement of parents in their children’s healing process and reduction of violent risks are also examined closely. Through qualitative evaluation, outcomes of case study includes realization that both parties, the violated children and abusive parents, need to be critically assessed and, educated and treated, for risks of future physical abused to be eliminated. Moreover, the role of nurses in the whole process of care is vital in bridging gaps between perpetrators and victims of violence. In conclusion, children are not the only groups that need to be subjected to intense nursing assessment and management; the perpetrators (parents) are also included in the overall plan of nursing care in order to improve the rampant status of physical abuse in children. ... Child abuse is a collective term frequently seen in community households. This is generally a form of maltreatment in vulnerable groups, such as young children and elderly individuals. As explained by Giardino and Giardino (2010), specific in most abuse is the â€Å"presence of an injury...(contracted) at the hands of his or her caregiver† (p. 1). In an abusive family, the parents are pointed out as culprits in the scene (Humphreys & Campbell, 2010). Hence, it is safe to say that during child abuse, their supposed protectors are the ones inflicting both physical and physiologic damage. In the advent of clinical and mental interventions, American Psychiatric Society (2004) emphasized that clinical priority in this is mainly centered on the victims. Yet, as this is also a family dispute, the involvement of the perpetrators in the holistic therapy is deemed important in the clinical setting. For this reason, the case presentation will focus on a thorough assessment in identifying the presence of abuse, as well as related nursing interventions targeting resolutions in the conditions surrounding child victims and their perpetrators. Basic Assessment Measures in Physical Abuse Child abuse is a difficult case to prove. The first step towards the process of keeping victims safe is â€Å"detection and identification,† a recognition that such incidents can happen in the community (Videbeck, 2010, p. 187). Hence, nurses involved in direct care of clients need to maintain an open mind and critical attitude in order to aptly identify risk factors increasing the likelihood of children suffering from physical abuse. In the nursing process of uncovering the truth, White (2004) suggests inclusion of both subjective and objective data