Micromax Mobile How to Increase Market Share Free Essays

Customer purchasing conduct report Micromax cell phones By Mansi Choksey Roll no. 19 PGDM Marketing Product picked: Micromax Mobile telephones Issue to be tended to: How to build Market share: Background on the organization: Micromax Mobile needs no presentation today. Only two years back individuals didn't know ofâ the brandâ at everything except today it’s India’s third biggest versatile selling organization by volume after Nokia and Samsung (IDC Report). We will compose a custom article test on Micromax Mobile : How to Increase Market Share or on the other hand any comparative point just for you Request Now Brand’s achievement can be credited to it’s capacity to comprehend the need of the market ,forceful showcasing with a spending plan of Rs. 00 crore and smartâ distribution channelâ management. Its one of the main Indian Telecom Companies with 23 local workplaces the nation over and global workplaces in Hong Kong, USA, Dubai and now in Nepal. With a modern vision and a thorough Ramp;D at its rudder, Micromax has effectively produced inventive advances that have upset the telecom consumerspace. According to IDC report Micromax uprooted LG to turn out to be third biggest sellingâ mobile handset companyâ in india with a piece of the overall industry of 6%. Nokia is advertise pioneer with 62% offer and Samsung is on second spot with 8% piece of the pie. The organization today sells in excess of a million handsets per month and is currently a Rs. 1600 cr worth brand. The organization has nearness in excess of 500 areas and 90,000â retail outlets. The organization began its Mobile handset business in 2008 and the test was to set up a character in a market overwhelmed by huge MNCs Like Nokia,Samsung,LG and Motorola. Today Micromax has become a brand which individuals relate and turn upward to for understanding their individual gadget inclinations and other out-of-the-container arrangements. Micromax, is currently producing 1 million telephones per month. Micromax is determined to effectively beat the innovative obstructions and continually induce â€Å"life upgrading solutions†. The company’s vision is to create way breaking advancements and proficient procedures that hatch more current markets, breath life into client goals and keep on making Micromax a confided in showcase pioneer among individuals. Micromax authors : Rajesh Agarwal: handles organization funds Sumeet Arora: boss innovation official Vikas jain: handles coalitions with different organizations Rahul Sharma: daring person with the huge thoughts 4 P’s of showcasing for Micromax mobiles: 1. Item Micromax has been very viable in the denoting a distinction with pretty much every item that it propelled. The range that they have secured fluctuates a significant huge assortment. Directly from the handsets with 30 days battery reinforcement, double SIM, handsets exchanging systems (GSM - CDMA) utilizing gravity sensors, optimistic QWERTY keypad handsets to administrator marked 3G handsets to the most energizing OMH CDMA Handsets, and so on. Each result of Micromax could catch the eye of media as ell as the buyers in a market which is as of now overwhelmed with cell phone handsets and a dispatch is there in consistently or two. 2. Value Micromax had some expertise in passage level and mid-section handsets evaluated somewhere in the range of Rs1,800 and Rs2,400 when it began selling the gadgets in 2008, restricting itself to humble communities and provincial zones in the initi al 12-year and a half. Empowered by its prosperity, the firm extended to bigger urban areas and now has a conveyance system of 55,000 retailers, which it intends to scale up to 70,000 before the finish of March as a component of its methodology to raise deals to 1. million handsets per month. 3. Spot Micromax is one of the main Indian Telecom Companies with 23 residential workplaces the nation over and universal workplaces in Hong Kong, USA, Dubai and now in Nepal. Micromax has contributed Rs100 crore to set up a plant in Baddi in Himachal Pradesh as it feels redistributing fabricating totally invites gracefully side vulnerabilities. Creation will be scaled up from an underlying 50,000 every month. â€Å"If everything goes right, by the third stage in March 2011, the Baddi plant will make around 500,000 handsets,† Jain said. On the off chance that the plant isn’t ready to adapt to the numbers, the fallback plan is to procure an office in South Korea, Taiwan or China, he included. 4. Advancement Having picked up footing, Micromax is additionally chipping away at a methodology to make mindfulness in the metros, which incorporates tying up with MTV for co-marked telephones. Micromax has likewise tied up with a Bollywood superstar â€Å"AKSHAY KUMAR† as brand envoy. Micromax has likewise tied up some quite enormous brands like Yamaha for upgrading their sound encounters and the X360 accompanies a MTV marking and restrictive substance. It is using the coordinated market specialized devices like supporting occasions (cricket match and film grants), promoting through hoardings, TV, radio and so forth adequately. With a 360 degree publicizing and showcasing technique outlined out, the organization has an idealistic viewpoint for the telecom buyer space. Right now present in excess of 40,000 stores the nation over, the organization intends to have a forceful market invasion to connect with its clients through 70,000 operational stores in the coming year The accompanying apparatuses of IMC are being utilized by Micromax: Occasions and encounters For promoting of its items the organization is riding on two suffering Indian obsessionsâ€sports and filmsâ€to manufacture its image. Lining up on its relationship with the well known Twenty20 cricket Indian Premier League (IPL), Micromax, a brand that is under three years of age, has become the title patron of practically all competitions and arrangement of which India is a section, including the as of late finished up Asia Cup, the anticipated India-Sri Lanka Test arrangement and the India-New Zealand-Sri Lanka tri-arrangement in August. The goal behind the cricket â€Å"roadblock†, as such conduct is named in promoting, is to drive brand mindfulness and review. The organization accepts that while cricket may support a brand immediately, watchers may at present not recall the brand after the match or the competition. Regardless of whether customers recollect an arrangement, they may not recall the promoters. That’s when they thought of a detour and chose to support all cricketing properties post IPL. Bollywood is additionally a significant stage for the brand, which is focusing on buyers somewhere in the range of 18 and 27 years. Bollywood’s most bankable star Akshay Kumar was marked on as the brand envoy a half year back. All the more as of late, his significant other Twinkle Khanna was locked in to advance Micromax’s bling telephone that accompanies Swarovski precious stones and a vanity reflect. To push its relationship with films, the firm additionally supported the IIFA (International Indian Film Academy) Awards held in Sri Lanka, where Micromax as of late propelled its telephones. The brand is presently prepared to enter Bangladesh and West Asia. Promoting Broadcast media micromax use TV to communicate their commercials. Aside from utilizing cricket, films, VIP micromax likewise promote through news papers. They additionally use storing and announcements to publicize their items. Prime site as of late commenced a month-long crusade for Micromax cell phones in Delhi, executed for the most part through hoardings. Going further, this advancement will be stretched out to different districts of northern India too. All the Medias utilized by micromax are painstakingly chosen as to arrive at its intended interest group and through every medium the creative part of the item is depicted. The three publicizing destinations of micromax portable are * To make mindfulness * To expand review of their image * To make brand value. Company’s current advertising procedure: 1. Tapping the Indian shoppers by comprehending what they need explicitly: a. Indian setting: When Nokia or Samsung reveal another model they do as such from its worldwide portfolio instead of propelling something explicitly for India. Micromax understood the way that there are sure neglected needs still there in the market which isn't being tended to by enormous brands. Micromax’s procedure ,since their beginning has been to recognize the neglected idle needs of individuals and think of an item which nobody else has and hence fits well with the shopper need. b. Country setting: Micromax at first focused on rustic market and once it set up its essence proceeded to bait urban youth. Micromax’s first advancement †a handset with 30 days of reserve battery life †essential in a nation like India where power disappointments are normal. Likewise in rustic territories it is difficult to charge one’s cell phones in light of the fact that not exclusively are there influence disappointments yet in addition they don’t have cash to pay for power each month and thus such a telephone was presented. Additionally One of the significant angles that contribute towards the generous month to month development of Micromax is its 80% deals in the country territories. In the wake of building a solid nearness in the country advertise, where the noticeable quality of the two supporters and administrators is quickly expanding, Micromax is presently logically moving towards setting up its toehold in the serious urban towns too. 2. Incentive for cash amp; Cost compelling: The organization didn’t bank on value rivalry just rather it obliged the requirements of individuals unaddressed by MNC brands. Huge brand like Nokia, Samsung had not presented Dual sim telephones before. Be that as it may, with the beginning of such telephones propelled by Micromax, Nokia , Samsung and so forth ave extreme rivalry and their telephones are only an instance of â€Å"me-too† items. Additionally Micromax has ensured that all their cell phones are an incentive for cash and fill the need and the need of the client. 3. Ramp;D and Innovation : Versatile Product Portfolio: It was the first to present: a) Handsets with 30 days battery reinforcement b) Handsets wi th Dual SIM/Dual Standby c) Handsets Switching Networks (GSM †CDMA) utilizing gravity sensors d) A

Variable pay scheme Essay Example | Topics and Well Written Essays - 500 words

Variable compensation plot - Essay Example For the most part factor pay are given to explicit individual or gathering just while the entire creation and preparing process included distinctive degree of an association. This may cause demotivation prompting negative execution. So as to guarantee variable compensation includes all degrees of association, managers who are entrusted with the surveying of execution ought to be prepared on execution assessment for the entire association levels (Peck, 2007). Components like pay rates of various experts in an association ought to be considered before Variable compensation is given. Various experts in an organization are paid pay rates that differ from those of another calling. Experts who are paid a ton of pay contrasted with their partners can't be roused or demotivated. This is on the grounds that their estimation of compensation is significantly more than their accomplices in any event, when variable compensation is added to them. Subsequently in an organization when looking at two callings for example the framework architects and salesman, there is almost no effect when one calling is compensated in light of the fact that they are unique (Hynes, 2002). The job of variable compensation in associations is to advance well disposed finishing among the laborers. Rivalry in an association will prompt great execution which will decide the representatives variable compensation. A consistent rivalry will exist in an association when workers are all around inspired and have agreeable condition. Be that as it may, now and again factor pay may prompt savage rivalry which will cause pressure and upset working relationship among partners. This predominantly happens when representatives reveal their variable compensation to partners. Association can forestall savage rivalry by implementing severe strategies that denies conversation of variable compensation (Peck, 2007). The job of variable compensation is ton upgrade acceptable execution in association. Variable expense is a method of propelling specialists to expand their

40 Memorable Advertising Slogans (and How to Create One)

40 Memorable Advertising Slogans (and How to Create One) Think back on your favorite products or brands. Now try to think of a sentence or a phrase that you associate with them. The moment you hear this phrase, you think about the product, and vice versa (when you see the product, the phrase pops into your head almost instantly).These phrases or sentences are advertising slogans, and if you remember them, even if they were all the way from your childhood, that means they are successful advertising slogans. © Shutterstock | vgstudioIn this article, we will dig deep into 1) what and how to use advertising slogans, 2) 40 memorable advertising slogans you should know ,and 3) how to create your very own advertising slogan.WHAT TO KNOW ABOUT ADVERTISING SLOGANSWhat are advertising slogans?Advertising slogans are those brief yet memorable phrases that you find in marketing and advertising campaigns, acting as the main attention-drawer to the product, service, company, or brand that is being advertised.They are catchy, they are short â€" often written in five words or less â€" and they sum up what the product or the brand has to offer. They are designed to draw the attention of customers to a brand, and keep that brand in mind in their future shopping or purchasing decisions.What are advertising slogans for?At a glance, it would seem that a slogan is just a tag line or a catchphrase that advertisers come up with. However, they have a more important function. Advertising slogans are part of a bigger marketing strategy. For example, every branding strategy involves the creation and use of an advertising slogan. After all, these slogans are often identified with a brand.You will notice how all product or service providers come up with their own advertising slogans. This is because some slogans are more recognizable and thus offer more effective recall than mere brand names.Advertising slogans are created for the following reasons:Differentiation. An effective slogan sets you apart from the competition. This is extremely important if the business is in a highly competitive industry, with so many players in the market that offer similar products or services. One way to differentiate the business is to come up with a creative slogan that will make the brand instantly recognizable and, more importantly, more memorable than the other brands.Information dissemination. Specifically, information about the business. Sometimes, consumers may not have an idea what a certain brand is for just by hearing the brand name alone. However, the moment they hear the slogan, they will have an idea what it is about. An example is Nokia. Those who are more geographically-oriented will immediately think of the town in Finland. But when they hear its slogan â€" “Connecting people” â€" they will immediately realize that it refers to the communications and information technology company based in Finland.Reinforcement of brand identity. People tend to remember what they are constantly exposed to, and they easily forget what is not there. The advertising slogan accomplishes this by serving as a constant reminder of the presence and existence of the brand.40 MEMORABLE ADVERTISING SLOGANS#1 “The King of Beers” (Budweiser, late 1800s)Since the 16th century, the beer brewed in Budweis â€" the Budweiser â€" specifically from Budejovice, was dubbed as the “beer of Kings”.When Adolphus Busch developed the lager that will soon become the world-famous beer, he used this title in the marketing, using “The King of Beers” as a tagline, denoting its superiority over all other beers.#2 “I’d walk a mile for a Camel” (Camel, 1921)Placing itself as America’s favorite cigarette, Camel first made use of this catchy slogan in 1921. It caught on pretty quick, and was used for several decades. It was definitely a much better and catchier slogan than its predecessor “Leave no unpleasant cigaretty after-taste”.#3 “When you care enough to send the very best” (Hallmark, 1934)Retail chain Hallmark started out as a stationery store, until it became the United States’ largest manufacturer of greeting cards. That is why this slogan was very fitting to the brand’s identity when it was launched.Decades later, even when Hallmark branched out into licensing and manufacture of other gift products, the slogan still holds true to its core vision.#4 “Breakfast of champions.” (Wheaties, 1935)Wheaties, a General Mills breakfast cereal, became known for its packaging, with famous and noted American athletes featured on the cereal box.This association with sports and sports athletes was the starting point for its campaign, claiming that “Champions get many a small boy to eat a good breakfast.” Hence, the “Breakfast of champions” tagline was born.#5 “A diamond is forever” (DeBeers, 1948)DeBeers is a pioneering company when it comes to diamond mining and trading. Its line of jewelry has brought the company prominence, largely thanks to its successful advertising campaign, revolving around the slogan “a diamond is forever”.It focused on women’s belief that diamonds represent love, commitment, and marriage. Since 1948, this slogan has appeared in every engagement advertisement that the company has launched, leading Advertising Age to proclaim it as the “slogan of the century” in 1999.#6 “Finger lickin’ good” (KFC, 1952)Say this line out loud and “Kentucky Fried Chicken”, or KFC, immediately comes to mind. Th is phrase has become the company’s slogan, trademarked by founder Harland Sanders and used by the company in its campaigns.#7 “The milk chocolate that melts in your mouth, not in your hand.” (MMs, 1954)This tagline has been used since the company first introduced its peanut MMs in 1954. It was inspired by the idea that the shell coating the chocolate was hard enough to avoid melting in the hand, but will eventually do so once they enter the mouth for eating.These candies were pitched to the military as part of the rations for the American soldiers when they went off to war, and their hard shell made them ideal for long transports and storage.#8 Have a break Have a Kit Kat. (Kit Kat by Nestle, 1957)Kit Kat developed its chocolate-covered wafer biscuit of the same name in 1957 but launched its advertising efforts in full force in 1951. However, since 1951, until the company was acquired by Nestle in 1988, the worldwide slogan for the product has been “Have a break… Have a Ki t Kat.” #9 “Look, Ma, no cavities!” (Crest by Procter Gamble, 1958)This tagline was used simultaneously with the launch of Crest Toothpaste, and helped the brand become one of the bestselling oral hygiene products in the United States at the time.By using a Norman Rockwall artwork featuring smiling children with healthy and decay-free teeth, it was able to target its main demographic: families, specifically mothers and their children.#10 “Think small” (Volkswagen, 1959)Out of the many ads that Volkswagen has released, one of the most famous, by far, is “Think Small”, which was specifically for the Volkswagen Beetle. It aided in pushing the campaign to be named by Ad Age as the “best advertising campaign of the 20th century”.#11 “We Try Harder” (Avis, 1962)For 50 years, rental car company Avis used the slogan “We try harder”.This was first launched when the company was ranked second (Hertz was first) in the rental car industry. It also denoted a promise abo ut how the company will still work on keeping its service quality high, despite being second. #12 “Fly the friendly skies.” (United Airlines, 1966)Although this iconic catchphrase has been officially retired by the company in 1996, it was such an effective advertising slogan that it was resurrected in 2013.This hardly mattered, however, because during the retirement period, most of the general public was not even aware that it was replaced by other slogans. “Fly the friendly skies” was that memorable.#13 “It’s the real thing!” (Coca Cola, 1969)Coca Cola is another company that has used a long list of advertising slogans since its founding in 1886.The “It’s the Real Thing!” slogan was associated with the most famous Coca Cola television commercial released in 1971, which had young people atop a hill, singing “I’d like to buy the world a Coke”, further cementing its status as one of the most memorable slogans of the brand.#14 “Nothing runs like a Deere” ( John Deere, 1972)When we talk of construction, agricultural and other heavy machinery, the American manufacturer John Deere is a force to reckon with. And so is its company slogan, which is reinforced further by a logo featuring a deer in the act of leaping.When it was developed in 1972, its intention was to promote its line of snowmobiles. Even when that snowmobile line ceased production, the slogan remained in use.#15 “Have it your way.” (Burger King, 1973)Before adapting the currently in use slogan “Be your way”, Burger King had been using another slogan for 40 years. For 4 decades, Burger King has been associated with “Have it your way”.This was initially formulated as a slight attack on McDonald’s being known for its rigidity when it comes to burger orders, and highlighted Burger King’s flexibility, allowing its customers to order their burgers and have Burger King serve it how they want it.#16 “Because I’m worth it” (L’Oreal, 1973)The French cosmetics c ompany’s main target customers are women, so it made sure to appeal to every woman’s natural instinct for self-worth.The slogan hit women right where it matters the most, as it encompassed her “self-confidence, her decision, and her style”. It has become so iconic that it has also become synonymous to the L’Oreal brand.#17 “Probably the best lager in the world” (Carlsberg, 1973)Global brewer Carlsberg has used one of the most well-known advertising slogans in the world since 1973, until a rebranding move replaced it with the current slogan, “This calls for a Carlsberg”.The famous slogan, “Probably the best lager in the world”, was made even more popular during its launch by the fact that it was originally spoken in the ads by the equally famous actor Orson Welles.#18 “The Uncola” (Seven Up, 1973)For the longest time, the creators of this lime-flavored soda drink targeted the younger demographic, to no avail. When it launched the UNCOLA campaign, with the ta gline “The Uncola”, this trend started to change.Young people became interested in a drink that is different, since it did not contain any caffeine, and is marketed to not have the gassy effects that cola drinks are known to bring about.#19 “Impossible is nothing” (Adidas, 1974)This slogan was taken by sports brand Adidas from a quote by boxing legend Muhammad Ali, who was also the featured endorser in a series of short videos developed for the campaign. The slogan was in keeping with Adidas’ vision of supporting top athletes in their respective sports events.It was once again used in the brand’s global campaign in 2004, featuring athletes who are legends in their own rights, joining Ali. They include footballer David Beckham, long-distance runner Haile Gebrselassie and NBA’s Tracy McGrady. #20 “The Ultimate Driving Machine” (BMW, 1975)BMW cemented its brand image of being bold and having lots of attitude and power with the use of this slogan. Undoubtedly, this rem ains to be one of the best advertising taglines in the automobile industry.#21 “The Citi never sleeps” (Citibank, 1976)This slogan was the company’s way of staying true to how Citibank was the first bank to install and promote in earnest its 24-hour electronic or automated teller machines (ATMs) in New York City.The complete line was “The Citi Never Sleeps, But Your Neighborhood May Be Put To Rest”#22 “I Love New York” (New York City, 1977)Go to any city in the world, and you will probably find a merchandise with the “I Love New York”, or “I ? NY” slogan emblazoned on it.This is a great example of an effective use of a slogan in an ad campaign. The city of New York used it in order to promote tourism in the City and, subsequently, of the entire state of New York.#23 “When if absolutely, positively has to be there overnight” (Federal Express, 1982)There were a lot of courier services at the time, but FedEx was able to differentiate its name and service from the competition when it used this slogan. It was also part of the reason why FedEx is now one of the world’s largest express transportation.#24 “The world’s favourite airline” (British Airways, 1983)Today, the official company slogan is “To Fly. To Serve.” Before that, however, British Airways successfully marketed itself as “The World’s Favourite Airline”.Although this self-proclamation earned a lot of criticism from other airlines and the industry in general, giving British Airways the impression of being conceited, it remains to be a slogan that is very memorable among the public.#25 “Where’s the beef?” (Wendy’s, 1984)One of the most famous American catchphrases, which was used to question the substance of a product or even an idea, was actually derived from an advertising slogan for fast food chain Wendy’s.#26 “Quality never goes out of style.” (Levi’s, 1985)The iconic jeans produced by Levi Strauss Co. have this slogan on their labels, but it has also been used in several television and print ads, making it one of the most memorable and enduring advertising slogans of all time.The company has been known for its highly durable and lasting jeans, which is clearly embodied in the slogan.#27 “It’s everywhere you want to be.” (Visa,1985)Visa presently uses the tagline “Everywhere you want to be”, which is a shortened version of the original, “It’s everywhere you want to be” slogan. The company is basically saying that, as long as you have a Visa card, you can get your hands on anything, go anywhere, and enjoy any experience, wherever you are in the world.#28 “Just do it.” (Nike, 1987)According to Dan Wieden, the advertising executive behind the Just do it tagline, the slogan was based on the last words of convicted killer Gary Gilmore, before he was executed through a firing squad. Apparently, before he was shot, he said Lets do it.Wieden tweaked it to Just do it, and it gave consumers the feeling that the y, too, can do anything and succeed just by wearing Nike products. This slogan was named by Campaign Magazine as the best tagline of the 20th century. #29 “The best a man can get” (Gillette, 1989)Nothing says masculine more than a man shaving, and that is what the Gillette brand wants to demonstrate with its products. That is what inspired the ad executives behind Gillette’s campaign to choose this slogan.In fact, it was so successful, it was even translated into 14 languages and used across the globe.#30 “Maybe she’s born with it. Maybe it’s Maybelline.” (Maybelline, 1991)Since launching this slogan in 1991, the make-up company, which is under parent company L’Oreal, has been using it even now, proof of how effective it is, putting the focus on the female beauty, and how makeup can do wonders for one’s self-confidence, even if they weren’t born looking like models.#31 “Got Milk?” (California Milk Processor Board, 1993)Ad agency Goodby Silverstein Partners i s responsible for coining this slogan for the California Milk Processor Board, a non-profit operating under the California Department of Food and Agriculture.This national campaign was primarily to encourage the consumption of cow’s milk. What made it even more popular was its television commercial, which was directed by Hollywood A-lister Michael Bay.#32 “Where do you want to go today?” (Microsoft, 1994)Microsoft has been launching global image ad campaigns, and the second one was, by far, one of the most recognizable.“Where do you want to go today?” was launched to highlight how the personal computers of the company can be used to cross borders and barriers, even technological gaps.#33 “Hello Boys” (Wonderbra, 1994)As if the product being advertized isn’t already sensational enough, the entire campaign, with the commercials, posters and the slogan tacked to it, made it even more memorable.It came as no surprise, then, that the advertisement â€" which featured a the n very young Eva Herzigova wearing the famed Wonder Bra â€" was voted by Outdoor Media Centre as their favorite iconic advertising image.#34 “Good things come to those who wait” (Guinness, 1996)Guinness may be a brand in the United Kingdom but, thanks to this slogan, it has gained worldwide recognition, aside from putting it ahead of the pack in the United Kingdom.It was originally aimed at correcting negative opinion of consumers on how long it would take to pour a pint of Guinness directly from the tap.#35 “Think Different” (Apple, 1997)This slogan was used by Apple for a short time, from 1997 to 2002. It was meant to advertise the brand as a whole, rather than any of its specific products.What made it even more memorable is the company’s use of famous names and familiar faces such as Jim Henson, Maria Callas, Cesar Chavez, and Miles Davis, to name a few. #36 “There are some things money can’t buy. For everything else, there’s MasterCard.” (MasterCard, 1997)Visa was ahead in coming up with “It’s everywhere you want to be”. MasterCard was not too far behind, with this longer tagline, which was part of the company’s award-winning Priceless brand awareness campaign.Needless to say, this slogan made the name MasterCard a catchphrase in itself.#37 “The Power of Dreams” (Honda, 2001)The global slogan of automobile giant Honda put more emphasis on dreams instead of reality. It struck that chord within each individual who dreams of owning a car. It was also specifically released in time with the launch of the Honda FCX Concept, a hydrogen fuel cell vehicle.This addresses another dream of many, which is of an automobile that does not contribute to pollution.#38 “I’m Lovin’ It” (McDonald’s, 2003)Having run for 13 years, the “I’m lovin’ it” tagline has become the longest-running tagline used by the fast food chain giant. The melody of the jingle was written by rapper Pusha T, and sung by Justin Timberlake.It came in handy , since the brand was then battling accusations for serving unhealthy food. It was also that time when obesity was a huge issue.#39 “Imagination at Work” (General Electric, 2003)General Electric, both as a company and as a brand, is an institution, and it owes much of that status to its strong marketing campaigns. The slogan “Imagination at Work” sends the message that imagination is what primarily inspires them in working on the development and manufacture of their products.#40 “Real Beauty” (Dove, 2004)The “Real Beauty” campaign by Dove also made use of the same tagline. This was the brand’s effort to promote body awareness and acceptance among women â€" curves, rough edges and all. Recently, women have been experiencing a lot of body issues, and Dove aimed to correct that with this campaign and slogan.HOW TO CREATE YOUR ADVERTISING SLOGANConsidering the success of the slogans discussed, it is clear that businesses and advertising agencies all over are looking to come up with the next successful advertising slogan, one that will be used for decades and establish the brand and the company firmly in their respective industries.But how does one create an advertising slogan that works?Here are some notes or tips you can follow.Tip 1: Decide whether you need a slogan or not.There are several reasons why ad campaigns are launched, or why slogans are created. Some do it to launch a new product or service. Others look at it as a way to rebrand, or breathe new life to an already fading brand.It may also be a form of damage control, in cases where the brand is currently facing issues or problems.Tip 2:  You have to start by looking internally, and evaluating what you already have.If the company already has a logo, that means branding has already started. It is also possible that the company or brand already has a slogan in use. What is wrong with the slogan?Will there be a need to completely replace it, or can it be reworked, just like how Citibank s hortened its slogan? Usually, creating a slogan starts from the logo, basing the words and message from its design elements.Tip 3:  Think about what image you want to accomplish with the slogan.You have to look into the core of the business, and what its offerings are. Gillette, for example, placed great value on masculinity. That was its inspiration for its “The best a man can get” slogan.Tip 4:  Keep the slogan straightforward and simple.There is no hard and fast rule on how long it should be. It could be as short as a single word or two (ex. “Think Small”) or it could even be a long sentence, or even two (“There are some things money can’t buy. For everything else, there’s MasterCard.”). Some say that, the shorter a slogan is, the better it will be. This orientation works on the assumption that people tend to lose interest when they are made to read something lengthy or meandering.The risk with short slogans is that, sometimes, the slogan may not contain all the n ecessary words to get the message across. If you have to use long slogans, however, make sure that they contain the important messages, not just fillers.When choosing your words, pick those that are simple and easy to understand. You do not want people to have a hard time figuring out what the words in your slogan means, instead of getting the full picture instantly on the message that you are conveying.Tip 5:  Add some humor, if possible.Usually, if something is funny, it will register better and faster with an audience. A funny slogan tends to have more hook than one with a serious or formal tone. However, do not force it, especially if the product or brand is not really meant to be injected with humor.Tip 6:  Make sure your slogan is honest.Carlsberg faced some criticism with its slogan “Probably the best lager in the world” because it sounded conceited and almost dishonest. Do not overplay your hand and you may end up lying about what your brand is, or what your company offe rs.Tip 7:  Put some emotion into the slogan.The catchphrase, in order to be noticed by consumers, must have something that resonates with their emotions. It should make them feel, if not think, something.The word “beauty” alone will not mean anything, but add the word “real” to it and use “Real beauty” while promoting the Dove brand, and you have an effective slogan. “Because you’re worth it” also worked because it appealed to every woman’s desire to feel worthy.Tip 8:  Focus on the message.Never lose sight of the message that you want to deliver. If you want to play up a specific strength of your brand, the slogan should refer to it. If you want your brand to stand out or be different, make sure the words reflect that.Tip 9:  Make sure your slogan is timeless.Do not put limitations on the slogan, such that it will be applicable only in the present and not in the future. The words used should not be relevant in the present only, but throughout the years to come. Create a slogan that you envision to still be used by the company or brand long into the future. This is also one way to be forward-looking.Good advertising slogans are not easy to make. They will sometimes take a lot of brainstorming before getting the right words that evoke the right feelings. However, it is something that can be done and once you get the right one, you will be happy you took the time to look for it. In many cases, a good advertising slogan can mean the difference between an ‘ok’ company and a ‘really great’ company.

40 Memorable Advertising Slogans (and How to Create One)

40 Memorable Advertising Slogans (and How to Create One) Think back on your favorite products or brands. Now try to think of a sentence or a phrase that you associate with them. The moment you hear this phrase, you think about the product, and vice versa (when you see the product, the phrase pops into your head almost instantly).These phrases or sentences are advertising slogans, and if you remember them, even if they were all the way from your childhood, that means they are successful advertising slogans. © Shutterstock | vgstudioIn this article, we will dig deep into 1) what and how to use advertising slogans, 2) 40 memorable advertising slogans you should know ,and 3) how to create your very own advertising slogan.WHAT TO KNOW ABOUT ADVERTISING SLOGANSWhat are advertising slogans?Advertising slogans are those brief yet memorable phrases that you find in marketing and advertising campaigns, acting as the main attention-drawer to the product, service, company, or brand that is being advertised.They are catchy, they are short â€" often written in five words or less â€" and they sum up what the product or the brand has to offer. They are designed to draw the attention of customers to a brand, and keep that brand in mind in their future shopping or purchasing decisions.What are advertising slogans for?At a glance, it would seem that a slogan is just a tag line or a catchphrase that advertisers come up with. However, they have a more important function. Advertising slogans are part of a bigger marketing strategy. For example, every branding strategy involves the creation and use of an advertising slogan. After all, these slogans are often identified with a brand.You will notice how all product or service providers come up with their own advertising slogans. This is because some slogans are more recognizable and thus offer more effective recall than mere brand names.Advertising slogans are created for the following reasons:Differentiation. An effective slogan sets you apart from the competition. This is extremely important if the business is in a highly competitive industry, with so many players in the market that offer similar products or services. One way to differentiate the business is to come up with a creative slogan that will make the brand instantly recognizable and, more importantly, more memorable than the other brands.Information dissemination. Specifically, information about the business. Sometimes, consumers may not have an idea what a certain brand is for just by hearing the brand name alone. However, the moment they hear the slogan, they will have an idea what it is about. An example is Nokia. Those who are more geographically-oriented will immediately think of the town in Finland. But when they hear its slogan â€" “Connecting people” â€" they will immediately realize that it refers to the communications and information technology company based in Finland.Reinforcement of brand identity. People tend to remember what they are constantly exposed to, and they easily forget what is not there. The advertising slogan accomplishes this by serving as a constant reminder of the presence and existence of the brand.40 MEMORABLE ADVERTISING SLOGANS#1 “The King of Beers” (Budweiser, late 1800s)Since the 16th century, the beer brewed in Budweis â€" the Budweiser â€" specifically from Budejovice, was dubbed as the “beer of Kings”.When Adolphus Busch developed the lager that will soon become the world-famous beer, he used this title in the marketing, using “The King of Beers” as a tagline, denoting its superiority over all other beers.#2 “I’d walk a mile for a Camel” (Camel, 1921)Placing itself as America’s favorite cigarette, Camel first made use of this catchy slogan in 1921. It caught on pretty quick, and was used for several decades. It was definitely a much better and catchier slogan than its predecessor “Leave no unpleasant cigaretty after-taste”.#3 “When you care enough to send the very best” (Hallmark, 1934)Retail chain Hallmark started out as a stationery store, until it became the United States’ largest manufacturer of greeting cards. That is why this slogan was very fitting to the brand’s identity when it was launched.Decades later, even when Hallmark branched out into licensing and manufacture of other gift products, the slogan still holds true to its core vision.#4 “Breakfast of champions.” (Wheaties, 1935)Wheaties, a General Mills breakfast cereal, became known for its packaging, with famous and noted American athletes featured on the cereal box.This association with sports and sports athletes was the starting point for its campaign, claiming that “Champions get many a small boy to eat a good breakfast.” Hence, the “Breakfast of champions” tagline was born.#5 “A diamond is forever” (DeBeers, 1948)DeBeers is a pioneering company when it comes to diamond mining and trading. Its line of jewelry has brought the company prominence, largely thanks to its successful advertising campaign, revolving around the slogan “a diamond is forever”.It focused on women’s belief that diamonds represent love, commitment, and marriage. Since 1948, this slogan has appeared in every engagement advertisement that the company has launched, leading Advertising Age to proclaim it as the “slogan of the century” in 1999.#6 “Finger lickin’ good” (KFC, 1952)Say this line out loud and “Kentucky Fried Chicken”, or KFC, immediately comes to mind. Th is phrase has become the company’s slogan, trademarked by founder Harland Sanders and used by the company in its campaigns.#7 “The milk chocolate that melts in your mouth, not in your hand.” (MMs, 1954)This tagline has been used since the company first introduced its peanut MMs in 1954. It was inspired by the idea that the shell coating the chocolate was hard enough to avoid melting in the hand, but will eventually do so once they enter the mouth for eating.These candies were pitched to the military as part of the rations for the American soldiers when they went off to war, and their hard shell made them ideal for long transports and storage.#8 Have a break Have a Kit Kat. (Kit Kat by Nestle, 1957)Kit Kat developed its chocolate-covered wafer biscuit of the same name in 1957 but launched its advertising efforts in full force in 1951. However, since 1951, until the company was acquired by Nestle in 1988, the worldwide slogan for the product has been “Have a break… Have a Ki t Kat.” #9 “Look, Ma, no cavities!” (Crest by Procter Gamble, 1958)This tagline was used simultaneously with the launch of Crest Toothpaste, and helped the brand become one of the bestselling oral hygiene products in the United States at the time.By using a Norman Rockwall artwork featuring smiling children with healthy and decay-free teeth, it was able to target its main demographic: families, specifically mothers and their children.#10 “Think small” (Volkswagen, 1959)Out of the many ads that Volkswagen has released, one of the most famous, by far, is “Think Small”, which was specifically for the Volkswagen Beetle. It aided in pushing the campaign to be named by Ad Age as the “best advertising campaign of the 20th century”.#11 “We Try Harder” (Avis, 1962)For 50 years, rental car company Avis used the slogan “We try harder”.This was first launched when the company was ranked second (Hertz was first) in the rental car industry. It also denoted a promise abo ut how the company will still work on keeping its service quality high, despite being second. #12 “Fly the friendly skies.” (United Airlines, 1966)Although this iconic catchphrase has been officially retired by the company in 1996, it was such an effective advertising slogan that it was resurrected in 2013.This hardly mattered, however, because during the retirement period, most of the general public was not even aware that it was replaced by other slogans. “Fly the friendly skies” was that memorable.#13 “It’s the real thing!” (Coca Cola, 1969)Coca Cola is another company that has used a long list of advertising slogans since its founding in 1886.The “It’s the Real Thing!” slogan was associated with the most famous Coca Cola television commercial released in 1971, which had young people atop a hill, singing “I’d like to buy the world a Coke”, further cementing its status as one of the most memorable slogans of the brand.#14 “Nothing runs like a Deere” ( John Deere, 1972)When we talk of construction, agricultural and other heavy machinery, the American manufacturer John Deere is a force to reckon with. And so is its company slogan, which is reinforced further by a logo featuring a deer in the act of leaping.When it was developed in 1972, its intention was to promote its line of snowmobiles. Even when that snowmobile line ceased production, the slogan remained in use.#15 “Have it your way.” (Burger King, 1973)Before adapting the currently in use slogan “Be your way”, Burger King had been using another slogan for 40 years. For 4 decades, Burger King has been associated with “Have it your way”.This was initially formulated as a slight attack on McDonald’s being known for its rigidity when it comes to burger orders, and highlighted Burger King’s flexibility, allowing its customers to order their burgers and have Burger King serve it how they want it.#16 “Because I’m worth it” (L’Oreal, 1973)The French cosmetics c ompany’s main target customers are women, so it made sure to appeal to every woman’s natural instinct for self-worth.The slogan hit women right where it matters the most, as it encompassed her “self-confidence, her decision, and her style”. It has become so iconic that it has also become synonymous to the L’Oreal brand.#17 “Probably the best lager in the world” (Carlsberg, 1973)Global brewer Carlsberg has used one of the most well-known advertising slogans in the world since 1973, until a rebranding move replaced it with the current slogan, “This calls for a Carlsberg”.The famous slogan, “Probably the best lager in the world”, was made even more popular during its launch by the fact that it was originally spoken in the ads by the equally famous actor Orson Welles.#18 “The Uncola” (Seven Up, 1973)For the longest time, the creators of this lime-flavored soda drink targeted the younger demographic, to no avail. When it launched the UNCOLA campaign, with the ta gline “The Uncola”, this trend started to change.Young people became interested in a drink that is different, since it did not contain any caffeine, and is marketed to not have the gassy effects that cola drinks are known to bring about.#19 “Impossible is nothing” (Adidas, 1974)This slogan was taken by sports brand Adidas from a quote by boxing legend Muhammad Ali, who was also the featured endorser in a series of short videos developed for the campaign. The slogan was in keeping with Adidas’ vision of supporting top athletes in their respective sports events.It was once again used in the brand’s global campaign in 2004, featuring athletes who are legends in their own rights, joining Ali. They include footballer David Beckham, long-distance runner Haile Gebrselassie and NBA’s Tracy McGrady. #20 “The Ultimate Driving Machine” (BMW, 1975)BMW cemented its brand image of being bold and having lots of attitude and power with the use of this slogan. Undoubtedly, this rem ains to be one of the best advertising taglines in the automobile industry.#21 “The Citi never sleeps” (Citibank, 1976)This slogan was the company’s way of staying true to how Citibank was the first bank to install and promote in earnest its 24-hour electronic or automated teller machines (ATMs) in New York City.The complete line was “The Citi Never Sleeps, But Your Neighborhood May Be Put To Rest”#22 “I Love New York” (New York City, 1977)Go to any city in the world, and you will probably find a merchandise with the “I Love New York”, or “I ? NY” slogan emblazoned on it.This is a great example of an effective use of a slogan in an ad campaign. The city of New York used it in order to promote tourism in the City and, subsequently, of the entire state of New York.#23 “When if absolutely, positively has to be there overnight” (Federal Express, 1982)There were a lot of courier services at the time, but FedEx was able to differentiate its name and service from the competition when it used this slogan. It was also part of the reason why FedEx is now one of the world’s largest express transportation.#24 “The world’s favourite airline” (British Airways, 1983)Today, the official company slogan is “To Fly. To Serve.” Before that, however, British Airways successfully marketed itself as “The World’s Favourite Airline”.Although this self-proclamation earned a lot of criticism from other airlines and the industry in general, giving British Airways the impression of being conceited, it remains to be a slogan that is very memorable among the public.#25 “Where’s the beef?” (Wendy’s, 1984)One of the most famous American catchphrases, which was used to question the substance of a product or even an idea, was actually derived from an advertising slogan for fast food chain Wendy’s.#26 “Quality never goes out of style.” (Levi’s, 1985)The iconic jeans produced by Levi Strauss Co. have this slogan on their labels, but it has also been used in several television and print ads, making it one of the most memorable and enduring advertising slogans of all time.The company has been known for its highly durable and lasting jeans, which is clearly embodied in the slogan.#27 “It’s everywhere you want to be.” (Visa,1985)Visa presently uses the tagline “Everywhere you want to be”, which is a shortened version of the original, “It’s everywhere you want to be” slogan. The company is basically saying that, as long as you have a Visa card, you can get your hands on anything, go anywhere, and enjoy any experience, wherever you are in the world.#28 “Just do it.” (Nike, 1987)According to Dan Wieden, the advertising executive behind the Just do it tagline, the slogan was based on the last words of convicted killer Gary Gilmore, before he was executed through a firing squad. Apparently, before he was shot, he said Lets do it.Wieden tweaked it to Just do it, and it gave consumers the feeling that the y, too, can do anything and succeed just by wearing Nike products. This slogan was named by Campaign Magazine as the best tagline of the 20th century. #29 “The best a man can get” (Gillette, 1989)Nothing says masculine more than a man shaving, and that is what the Gillette brand wants to demonstrate with its products. That is what inspired the ad executives behind Gillette’s campaign to choose this slogan.In fact, it was so successful, it was even translated into 14 languages and used across the globe.#30 “Maybe she’s born with it. Maybe it’s Maybelline.” (Maybelline, 1991)Since launching this slogan in 1991, the make-up company, which is under parent company L’Oreal, has been using it even now, proof of how effective it is, putting the focus on the female beauty, and how makeup can do wonders for one’s self-confidence, even if they weren’t born looking like models.#31 “Got Milk?” (California Milk Processor Board, 1993)Ad agency Goodby Silverstein Partners i s responsible for coining this slogan for the California Milk Processor Board, a non-profit operating under the California Department of Food and Agriculture.This national campaign was primarily to encourage the consumption of cow’s milk. What made it even more popular was its television commercial, which was directed by Hollywood A-lister Michael Bay.#32 “Where do you want to go today?” (Microsoft, 1994)Microsoft has been launching global image ad campaigns, and the second one was, by far, one of the most recognizable.“Where do you want to go today?” was launched to highlight how the personal computers of the company can be used to cross borders and barriers, even technological gaps.#33 “Hello Boys” (Wonderbra, 1994)As if the product being advertized isn’t already sensational enough, the entire campaign, with the commercials, posters and the slogan tacked to it, made it even more memorable.It came as no surprise, then, that the advertisement â€" which featured a the n very young Eva Herzigova wearing the famed Wonder Bra â€" was voted by Outdoor Media Centre as their favorite iconic advertising image.#34 “Good things come to those who wait” (Guinness, 1996)Guinness may be a brand in the United Kingdom but, thanks to this slogan, it has gained worldwide recognition, aside from putting it ahead of the pack in the United Kingdom.It was originally aimed at correcting negative opinion of consumers on how long it would take to pour a pint of Guinness directly from the tap.#35 “Think Different” (Apple, 1997)This slogan was used by Apple for a short time, from 1997 to 2002. It was meant to advertise the brand as a whole, rather than any of its specific products.What made it even more memorable is the company’s use of famous names and familiar faces such as Jim Henson, Maria Callas, Cesar Chavez, and Miles Davis, to name a few. #36 “There are some things money can’t buy. For everything else, there’s MasterCard.” (MasterCard, 1997)Visa was ahead in coming up with “It’s everywhere you want to be”. MasterCard was not too far behind, with this longer tagline, which was part of the company’s award-winning Priceless brand awareness campaign.Needless to say, this slogan made the name MasterCard a catchphrase in itself.#37 “The Power of Dreams” (Honda, 2001)The global slogan of automobile giant Honda put more emphasis on dreams instead of reality. It struck that chord within each individual who dreams of owning a car. It was also specifically released in time with the launch of the Honda FCX Concept, a hydrogen fuel cell vehicle.This addresses another dream of many, which is of an automobile that does not contribute to pollution.#38 “I’m Lovin’ It” (McDonald’s, 2003)Having run for 13 years, the “I’m lovin’ it” tagline has become the longest-running tagline used by the fast food chain giant. The melody of the jingle was written by rapper Pusha T, and sung by Justin Timberlake.It came in handy , since the brand was then battling accusations for serving unhealthy food. It was also that time when obesity was a huge issue.#39 “Imagination at Work” (General Electric, 2003)General Electric, both as a company and as a brand, is an institution, and it owes much of that status to its strong marketing campaigns. The slogan “Imagination at Work” sends the message that imagination is what primarily inspires them in working on the development and manufacture of their products.#40 “Real Beauty” (Dove, 2004)The “Real Beauty” campaign by Dove also made use of the same tagline. This was the brand’s effort to promote body awareness and acceptance among women â€" curves, rough edges and all. Recently, women have been experiencing a lot of body issues, and Dove aimed to correct that with this campaign and slogan.HOW TO CREATE YOUR ADVERTISING SLOGANConsidering the success of the slogans discussed, it is clear that businesses and advertising agencies all over are looking to come up with the next successful advertising slogan, one that will be used for decades and establish the brand and the company firmly in their respective industries.But how does one create an advertising slogan that works?Here are some notes or tips you can follow.Tip 1: Decide whether you need a slogan or not.There are several reasons why ad campaigns are launched, or why slogans are created. Some do it to launch a new product or service. Others look at it as a way to rebrand, or breathe new life to an already fading brand.It may also be a form of damage control, in cases where the brand is currently facing issues or problems.Tip 2:  You have to start by looking internally, and evaluating what you already have.If the company already has a logo, that means branding has already started. It is also possible that the company or brand already has a slogan in use. What is wrong with the slogan?Will there be a need to completely replace it, or can it be reworked, just like how Citibank s hortened its slogan? Usually, creating a slogan starts from the logo, basing the words and message from its design elements.Tip 3:  Think about what image you want to accomplish with the slogan.You have to look into the core of the business, and what its offerings are. Gillette, for example, placed great value on masculinity. That was its inspiration for its “The best a man can get” slogan.Tip 4:  Keep the slogan straightforward and simple.There is no hard and fast rule on how long it should be. It could be as short as a single word or two (ex. “Think Small”) or it could even be a long sentence, or even two (“There are some things money can’t buy. For everything else, there’s MasterCard.”). Some say that, the shorter a slogan is, the better it will be. This orientation works on the assumption that people tend to lose interest when they are made to read something lengthy or meandering.The risk with short slogans is that, sometimes, the slogan may not contain all the n ecessary words to get the message across. If you have to use long slogans, however, make sure that they contain the important messages, not just fillers.When choosing your words, pick those that are simple and easy to understand. You do not want people to have a hard time figuring out what the words in your slogan means, instead of getting the full picture instantly on the message that you are conveying.Tip 5:  Add some humor, if possible.Usually, if something is funny, it will register better and faster with an audience. A funny slogan tends to have more hook than one with a serious or formal tone. However, do not force it, especially if the product or brand is not really meant to be injected with humor.Tip 6:  Make sure your slogan is honest.Carlsberg faced some criticism with its slogan “Probably the best lager in the world” because it sounded conceited and almost dishonest. Do not overplay your hand and you may end up lying about what your brand is, or what your company offe rs.Tip 7:  Put some emotion into the slogan.The catchphrase, in order to be noticed by consumers, must have something that resonates with their emotions. It should make them feel, if not think, something.The word “beauty” alone will not mean anything, but add the word “real” to it and use “Real beauty” while promoting the Dove brand, and you have an effective slogan. “Because you’re worth it” also worked because it appealed to every woman’s desire to feel worthy.Tip 8:  Focus on the message.Never lose sight of the message that you want to deliver. If you want to play up a specific strength of your brand, the slogan should refer to it. If you want your brand to stand out or be different, make sure the words reflect that.Tip 9:  Make sure your slogan is timeless.Do not put limitations on the slogan, such that it will be applicable only in the present and not in the future. The words used should not be relevant in the present only, but throughout the years to come. Create a slogan that you envision to still be used by the company or brand long into the future. This is also one way to be forward-looking.Good advertising slogans are not easy to make. They will sometimes take a lot of brainstorming before getting the right words that evoke the right feelings. However, it is something that can be done and once you get the right one, you will be happy you took the time to look for it. In many cases, a good advertising slogan can mean the difference between an ‘ok’ company and a ‘really great’ company.