Project Part 2 Research Paper Example | Topics and Well Written Essays - 1250 words

Project Part 2 - Research Paper Example The unique design of the product means that the competition from other traditional local products in Kenya will not affect it. Kimono has an appeal to people of different age-groups. More recent kimonos cloths are of simple designs and cheap. Therefore, the poor people from all part of the country are in a position to afford kimono cloths. However, there are also expensive designs which are ideal for the rich people. Kimono also incorporates fashion in coming up with their design. For instance, young women are mostly attracted to kimono cloths because of their fashionable and appealing look. Moreover, due to the flexibility of its designs, they can be made to fit different cultural believes and practices of the various groups and communities in the country. This plays a very important role in identifying and distinguishing the different cultures (Kotler& Armstrong, 2013). Kimono also recycles its materials to produce the recycled kimono cloths. This is rare clothing that is unique and beautiful and very ideal for women aged between forty and sixty years. The element of recycling is beneficial to those whose kimono clothes would have become old, worn out and tarnished. It is, therefore, cheap and convenient considering the recycled materials can be taken back to the tailors to make other clothes, thus, saving money that would have been used in purchasing new cultural clothes at a higher cost. For example, Yukata, product of kimono, popular for the people who love casual wear. It is made from linen, or cotton or polyester which is dries quickly. This makes Yukata an ideal to be worn during the summer period because of its comfort even in worn climates. However, in order to fit in the Kenyan market, kimono will have to make a few changes in their ultimate designs. The changes would be done in a manner that will depict the various cultural practices of the different communities. There are 42 ethnic communities in